Day 1
Every company has a Day 1. For us, it’s today.
The name Mountain Branch carries dual meaning.
First, in full transparency, it’s a nod to my last name, Berg·quist, translated from Swedish.
Second, and more personally, it connects to the landscapes that shaped both Rich and me. In one of life’s uncanny parallels, we each grew up with Mount Katahdin, the tallest mountain in Maine—and the beginning (or end) of the Appalachian Trail, depending on your direction—in our backyards.
I spent my early years in Millinocket, a once-thriving mill town where Katahdin loomed large on the horizon. Rich spent summers in Abbot, Maine, and today owns a home across the pond from the cabin his grandfather built by hand. From there, he looks out at Katahdin under the same night sky that framed our childhoods.
For both of us, that mountain has been a constant—metaphorically and literally—standing for perspective, endurance, and renewal as our paths branched off, then came together again.
Most importantly, Mountain Branch is a reflection of the journeys that brought us here—two careers built climbing steep slopes in the world’s most complex technology companies, and branching into new paths that challenged and changed us.
Mountains are where perspective is earned. Branches are where growth happens.
Together, they represent strength, adaptability, and connection—the essence of how we lead, build, and partner.
Why Now
Over decades in executive roles across IBM, Cisco, VMware, Dell, and LivePerson, we’ve seen the same pattern repeat: companies with brilliant products struggle to scale their Go-to-Market engines beyond the first wave of early adopters or extend their value proposition in a rapidly changing market.
The bottlenecks aren’t about vision; they’re about execution—how to align product, sales, marketing, pricing, and partner ecosystems into one unified motion that grows efficiently and sustainably.
The Market Has Reached an Inflection Point
We are launching Mountain Branch at a time when the commercial playbook itself is being rewritten.
AI is no longer an experiment—it’s becoming the connective tissue and competitive advantage of modern business. Enterprise buying cycles are shifting toward outcomes and value realization. Ecosystems are evolving from linear resale models into dynamic networks of co-builders and marketplaces.
This convergence of AI, CX, and GTM transformation is reshaping the way companies create growth. It demands a new kind of partner—one that combines deep operational experience with an unbiased, technology-agnostic view of what actually drives results.
Why We’re Different
The consulting market is crowded with theory. PowerPoint slides abound; execution often lags. We have built Mountain Branch to close that gap.
We are not theorists. We are operators.
We have built and led multi-hundred-million-dollar revenue engines across global technology and SaaS companies. We have re-architected partner ecosystems, created pricing models that unlocked new ARR, launched AI-powered GTM frameworks, and scaled programs from inception to global impact.
That been there, built that experience is our foundation—and it’s what makes us different.
We bring the perspective of executives who have been accountable for results, not just recommendations. Our approach is operator-led, outcome-focused.. We align our work to measurable impact, often through value-based or gainshare models that tie our success directly to yours.
What We Believe
The future of revenue growth is integrated, intelligent, and AI-driven.
Ecosystems—not single companies—will define competitive advantage.
GTM excellence is not about adding headcount; it’s about aligning data, process, and purpose.
Independence is power. Objectivity earns trust in a market crowded with vendor bias.
True transformation happens when strategy and execution are inseparable.
Day 1 Is About Possibility
Mountain Branch Consulting exists because the next chapter of commercial growth will belong to companies that can integrate human insight, technology, and ecosystems into a single, intelligent motion.
We’ve seen what works—and what doesn’t—at scale.
Now we’re bringing that experience to help others build what’s next.
Today is Day 1.
Let’s climb.
